We are now in pre-launch stage of your book. This is the start of many things for the book and for you.
This
is the other side of publishing your book, the business side; the
entrepreneurial side
Of many areas:
Publicity
and promotion are big, getting your book, the title and your brand [Brand
development] out there in the public arena; to attract attention to the book,
build awareness and convert them into sales.
So
for that, we have the following advocative suggestions:
·
Press
·
Tradition
publicity in the local & national newspapers are still methods of getting
your work and brand noticed.
·
Media
·
It is possible
then to have TV commercials and interviews on the local TV and radio stations.
·
Press Release
·
As part of the
process – there is a PR template where by the information is produced to send
to all media outlets letting them know that you have launched your book.
Emailing
This is a traditional way of networking; attach it to
your email, have your Email Campaign. This is something at your fingertip and
it is relatively free. You are immediately equipped with the details of the
book and the link to the web page, you can have a press release and any digital
flyers to attach and send to your list of people.
On-line
presence
This is instance and global when you put all things
together – such as the web page of your book, the social media, the Google
search engines and also how all the on-line sites that hold your book and brand
– present it in that part of the world.
Web
page/site
Once the book has been registered and launched on the
POD system/chain – your book will get an instant web page – for it to start
working from go.
This is the anchor for you to get your book link sent
and promoted by you and anyone on your team.
It is only limited based on your limitations.
Blog page
Another aspect of the on-line service, this lets you
engage with your clients. Here you can
have deeper and engaging dialogue and promote your book and brand.
Social
Media:
In today’s world and market it is important to be
connected and have social media accounts as well as have basic know-how. Social
media is our gateway to the internet/virtual reality world, it is global, alive
and active; we need to accept that is our reality. It is not easy, but there
are many services available to assist.
Following are a list of social media platforms that
are used for business:
·
Twitter
·
Youtube
·
Facebook
·
Instagram
·
And many others
·
On-line
influencers
It would be great to identify people in amongst your
friends as well as in your genre who are an influencer and have a large
following. They will get your product and brand out to a wider community.
Secondary
Promotion
Once your book is ingested, the company will promote
your books on their sites and platforms; and also farm it out to their
associates. It is beneficial to take
stock and also use them to increase your brand awareness.
Rinse and
Repeat
This is a term used on-line to repeat and continue to
promote your brand through all things that are available to you – such as each
on-line site that promotes or holds your book – it is your opportunity to
promote your brand with a different name and endorsement; thus giving you and
your brand acceptance and credibility.
Reviews
Asking your readers/purchaser to give you a review.
These reviews are diamond for your book and your brand
– they are human generated – this is endorsement other people who have
purchased and read your book. This is in
itself a huge credit to you and your work – your work was good enough for
someone to pay money to purchase your book.
Book
signing/Launch Party
This is a social event where people get to speak and
meet, engage with you; where you will have the opportunity for personalised
signing. This will take organising and arranging.
Print Media
MAPublisher has a whole host of exclusive packages for
printing materials. It provides special prices to assists and supports its
authors.
·
Flyers
·
Book markers
·
Business cards
·
Roller banners
·
Banners
·
Posters &
much more
·
Merchandising
Traditional promotional items are always a plus to
getting your work and brand out there. So the following items MAP provides
through partners.
·
Mugs
·
T. Shirts
·
Caps
·
Tote Bags
·
Cushions
·
Coaster
·
Fridge magnets
and much more
·
Computer
Aided Designs (CAD)
This is a service that you use to have your adverts
and promo information created. You can create it yourself on your computer or
have it done for you.
Bulk
Printing
We provided bulk printing for minimum of 100 copies to
1000s+.
Bulk printing is cost effective and for planning your
long term campaign.
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